Why it matters
AI answers are built from pages the tools can find and trust. If no page on your site answers the questions buyers are asking, there’s nothing of yours for the answer to draw on.
Signs you need this
- Buyers say they “asked ChatGPT” before contacting you
- Competitors are named in AI answers for your service and you aren’t
- Your site describes what you sell but not the questions buyers ask about it
What we do
Collect real questions
From your sales enquiries, Search Console queries and the questions people type into AI tools and search engines about your service.
Check today’s answers
We ask the main AI tools those questions and record which sources they cite and whether you appear.
Prioritise
Questions are ranked by how close they are to a buying decision and how well your site could answer them.
How we check it worked
The question list, with the sources AI tools currently cite for each, becomes the plan for the pages we build or improve.
Common questions
Is this different from SEO?
It builds on the same foundations. Pages that are indexed, clear and trustworthy are what both search results and AI answers draw on.
Which AI tools do you check?
ChatGPT, Perplexity and Google’s AI Overviews and AI Mode, plus others your buyers use.
How this page looks on Google
Finding the questions buyers ask AI | seekandsprout
We find the questions buyers ask ChatGPT, Perplexity and AI Overviews, check which businesses the answers cite today, and rank them by buying intent.
The title and description we wrote for search engines, as they appear in results.