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An approximation. Search engines measure titles in pixels, may shorten or rewrite them, and sometimes show different text.
Tips for titles and descriptions
- Keep titles to about 50–60 characters, so they aren’t cut off.
- Put the main thing people search for near the start of the title.
- Give every page its own title and description; duplicates compete with each other.
- Write descriptions of around 120–160 characters that tell searchers why to click.
Want to understand the terms? See our SEO glossary.
Want us to write them for every page?
Our on-page SEO work rewrites titles and descriptions across your site, then makes the edits for you.