Why it matters
Standard keyword tools favour big numbers, but a search with 30 visits a month from procurement managers can be worth more than one with 3,000 from students.
Signs you need this
- Your site ranks for terms that bring traffic but no enquiries
- You target industry jargon your buyers don’t actually use
- You don’t know which searches lead to enquiries
What we do
Learn how buyers talk
We start with your sales team and real enquiries to learn the language buyers use.
Map searches to stages
From problem-aware searches through comparisons to supplier searches.
Prioritise by value
Opportunities are ranked by the enquiries they’re likely to bring, with volume as one input.
How we check it worked
We track rankings for the chosen searches and, more importantly, the enquiries they bring.
Common questions
Why target searches with low volume?
In B2B, a handful of the right visitors can be worth more than thousands of the wrong ones.
How often should keyword research be refreshed?
At least yearly, or whenever you launch new services.
How this page looks on Google
Buyer-intent keyword research | B2B SEO | seekandsprout
We find the searches your B2B buyers make, from early research to choosing a supplier, and match each one to a page on your site that answers it.
The title and description we wrote for search engines, as they appear in results.