Why it matters
Migrations are one of the most common reasons sites suddenly lose search traffic. When old URLs break, search engines drop them, and the links pointing at them stop counting. Because our team also builds websites, we can plan the SEO side of a redesign before launch day.
Signs you need this
- You’re moving to a new domain, platform or design
- Traffic dropped after a previous redesign
- Search Console shows a rise in 404 errors
- Old pages redirect to the homepage instead of their closest match
What we do
Inventory every URL
We list every URL with traffic, rankings or backlinks before anything changes.
Map old to new
Each old URL is matched to its closest new page. Only pages with no equivalent go to a parent category.
Implement and test redirects
We set up permanent (301) redirects and test them before and right after launch.
Watch the launch
We monitor crawl errors, indexing and rankings closely in the weeks after the switch and fix anything that slips.
How we check it worked
We compare traffic and rankings for the migrated pages against pre-launch levels and track 404 errors until they settle.
Common questions
How long should redirects stay in place?
Ideally for good. At the very least a year, and longer if other sites still link to the old URLs.
Can you help after a migration has already gone wrong?
Yes. Lost traffic can often be recovered by finding the broken URLs and redirecting them properly.
How this page looks on Google
Redirects and site migrations | seekandsprout
A site migration is any big change to your website’s address, platform or structure. We plan the redirects and check the launch so you keep your rankings.
The title and description we wrote for search engines, as they appear in results.