Why it matters
Search engines are good at reading pages, but structured data removes the guesswork. It’s most useful for local businesses and online stores, and for anyone whose opening hours or prices change. It only helps when it describes what’s actually visible on the page.
Signs you need this
- Your listings are plain blue links while competitors show prices, ratings or breadcrumbs
- Your business details appear wrong or incomplete in search
- Search Console reports structured data errors or warnings
What we do
Choose the right types
We pick the schema types that fit your pages, such as LocalBusiness (or a more specific type like Dentist or Restaurant), Product, Article and BreadcrumbList.
Build it into templates
We add the markup to your page templates or CMS so it stays correct as content changes, with one set of business details per location.
Validate it
We test every type with Google’s Rich Results Test and the Schema.org validator, and fix errors before it goes live.
How we check it worked
We watch Search Console’s enhancement reports to confirm the markup is detected and error-free, and check that your business details match your Business Profile exactly.
Common questions
Does structured data improve rankings directly?
Not directly. It helps search engines understand your pages and can make your listing more eye-catching, which can lead to more clicks.
Can I add schema with a plugin?
Plugins cover the basics. Custom page types and anything beyond the defaults usually need hand-written markup.
How this page looks on Google
Structured data (schema markup) | seekandsprout
Structured data is code that tells search engines exactly what a page is about: your business, a product, an article or a set of FAQs.
The title and description we wrote for search engines, as they appear in results.