Why it matters
Search engines usually show one page per site for a search. When they can’t tell which of yours is best, rankings fluctuate and none of the pages does well.
Signs you need this
- Different pages of yours rank for the same search on different days
- Several blog posts cover the same topic
- A blog post outranks your service page for a buying search
What we do
Find the overlaps
We use Search Console data to find searches where several of your pages appear.
Choose the winner
We decide which page should rank for each search.
Merge, redirect or re-target
We combine pages, redirect duplicates, or rewrite pages to target different searches.
How we check it worked
We track the chosen page’s rankings until they stabilise.
Common questions
Is it always bad to have two pages ranking?
Not if they serve different intents. It’s a problem when they compete for the same one.
Will merging pages lose traffic?
Done properly, with redirects, a merged page usually ranks better than the originals did apart.
How this page looks on Google
Keyword cannibalisation: pages competing with each other
Keyword cannibalisation is when several of your pages target the same search and hold each other back. We find the overlaps, then merge or refocus the pages.
The title and description we wrote for search engines, as they appear in results.