Why it matters
If everyone ranking for a search has a how-to guide and you have a sales page, search engines have little reason to rank you, however well optimised your page is. The same applies inside a page: headings that are only styling, a buried answer or missing information all make it a weaker match.
Signs you need this
- A page targets a search but ranks nowhere near page one
- The pages that rank are a different type from yours
- Headings are missing, or used only for styling
- Visitors arrive and leave quickly
What we do
Check what ranks
We review the top results for each target search to identify the intent and what searchers expect to find.
Match the format
We adjust the page type, or create a new page, to match.
Restructure the copy
Clear headings in a logical order, the main answer early, missing information added and padding cut. We edit within your tone of voice.
How we check it worked
We track rankings and engagement for the realigned pages.
Common questions
Can one page target several intents?
Rarely well. A guide and a service page that link to each other usually work better.
Does longer content rank better?
Not by itself. Complete content does, and that’s sometimes longer, sometimes shorter.
Will you change our brand voice?
No. You approve every change before it goes live.
How this page looks on Google
Search intent, headings and copy | seekandsprout
Search intent is what the searcher actually wants: to learn, compare or buy. We match each page’s headings and copy to it, so the page answers the search.
The title and description we wrote for search engines, as they appear in results.