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on-page seo singapore

Titles and meta descriptions

Title tags and meta descriptions are what people see for your page in search results. A good title matches what they searched for and makes them want to click.

Updated

On this pageWhy it matters
  1. Why it matters
  2. Signs you need this
  3. What we do
  4. See the difference
  5. How we check it worked
  6. Common questions
  7. On Google

Why it matters

Your title is the biggest headline in your listing and a strong ranking signal. Meta descriptions don’t affect rankings directly, but they can change how many people click.

Signs you need this

  • Many pages share the same or similar titles
  • Titles are cut off in search results
  • Google rewrites your titles and descriptions
  • Pages rank but get few clicks

What we do

  1. Audit every title

    We list titles and descriptions site-wide to find duplicates, gaps and ones that are too long.

  2. Rewrite for search and clicks

    Each title leads with the main search term and gives a reason to click.

  3. Edit in your CMS

    We make the changes directly, after sending them to you for approval.

Check your own titles and descriptions with our free Google preview tool.

See the difference

Before

tanandco.example

Home | Tan & Co | Welcome to Our Website | Best Office …

Welcome to Tan & Co. Click here to learn more. Copyright 2024 Tan & Co. All rights reserved. Home About Products Contact …

After

tanandco.example

Office Chairs and Desks in Singapore | Tan & Co

Ergonomic chairs and desks for Singapore offices, delivered and installed. See prices and finishes, or WhatsApp us for a quote.

Tan & Co is a made-up business, used here only to show the difference a clear title and description make.

How we check it worked

We compare click-through rates in Search Console before and after.

Common questions

How long should a title be?

Around 50 to 60 characters, so it isn’t cut off in most results.

Why does Google change my titles?

When it thinks a title doesn’t match the page or the search. Clear, accurate titles are rewritten less often.

How this page looks on Google

seekandsproutseekandsprout.com › on-page-seo › titles

Titles and meta descriptions | On-page SEO | seekandsprout

Title tags and meta descriptions are what people see for your page in search results. A good title matches what they searched for and makes them want to click.

The title and description we wrote for search engines, as they appear in results.

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